#PolygienePartner of the month: Montane

Giugno 16, 2021
Montane is driven by a passion for the great outdoors. The UK brand has been providing innovative, lightweight and breathable clothing and equipment for endurance sports and activities for more than 25 years, and in that time it has become a key player in the outdoor sector.

The company’s goal is to make multi-activity adventures more accessible – whether enjoying the still and reflective moments in nature, or the exhilaration of activities that make you feel truly alive. Montane’s gear is used in some of the world’s toughest, most extreme environments.

Inspired by the company’s love of the wilderness and adventure, the brand’s kit is designed to be the perfect fusion of functionality, durability and simplicity. The latest collection unites the brand’s philosophy of needing less to do more, with its strapline of ‘Further. Faster.’ The range offers less complexity, fewer distractions and more focus, commitment and adventure.

Several of the products feature Polygiene technologies, which Montane has been using to enhance the performance and sustainability of its products. It recently expanded its application of Polygiene treatments from its baselayers to its packs, which Matt Hickman, global marketing manager at Montane, describes as “a real breakthrough.”

He explains: “Our athlete team, particularly the ultra-runners, noticed a big change in the performance of the product. This feedback has been a key driver in expanding the usage of our range.”

Hickman adds that using Polygiene is helping Montane deliver on its brand promises and enhance the experience of its customers.

“The Polygiene treatment enables Montane kit and our consumers to push further, faster,” he says. “The balance of functionality and reduction in environmental impact through less washing also speaks directly to our ‘Further. Forever’ responsible approach to doing business.”

About #PolygienePartner of the month

We highlight one awesome partner brand each month and give them a little extra love and attention. We dive deeper into the history of the brand and share the most significant events and innovations.